
Click for details
|
86 Ways To Optimize Your Website For Filthy Rich Customers.
Click here for full 86 Ways To Optimize Your Website For Filthy Rich Customers. details!
Last updated: 8/2008
2 Badly Drawn Stickmen And Their 86 Tips To Attracting, Converting And Keeping Filthy Rich Customers.
2 Badly Drawn Stickmen And Their 86 Tips To Attracting, Converting And Keeping Filthy Rich Customers.
2 Badly Draw Stickmen Rant
About 86 Ways
To Optimize Your Website
To Attract, Convert And Keep
Filthy-Rich Customers
Get ready. I'm about to share with you a secret system that will test your nerve. Make others think you've gone mad. And maybe even make you think you've gone mad yourself...
...but it will cost you nothing to try. It will cut your workload massively. And it will increase your profits whatever your business.
And the best bit.
By the time your competition has worked out your tactics, you'll be so far ahead they'll never catch you.
Interested to learn what it is? Of course you are.
But first let me introduce a couple of characters...
who are going to help me explain it to you (the 89 tips are further down, honest. I just want to butter you up first)...
On the left: This top hat wearing stickman is your rich customer (as this is how I imagine rich people dress)
On the right: And this happy-looking stickman is you (holding extra-special reverse $ signed bills!)
OK, now the introductions are over, back to the explanation.
What's my secret system... My secret system is to attract rich customers! It's a simple as that.
Here is an over simplified comparison to make my case. Why rob a 7/11 store when you can rob a bank for greater rewards. Go where the money is!
Sounds pretty obvious right? Well, if you look around any niche -- and I'm sure yours is the same -- you'll find that most companies try to compete on price. They go for the 7/11 store and get 7/11 store customers. Your task is to take price out of the equation. Your task is to go for the bank. Your task is to go for the bank's lovely rich customers.
The 3 Big Reasons Why You Shouldn't Focus On Price:
1) Stand out from your competition -- positioned as the quality choice rather than one of the many cheap choices will make you stand out from the pack
2) Improve loyalty so you can sell again and again -- if a customer is prepared to pay more for your service, and you deliver, that customer will stick with you for life. Compete on price and they'll constantly change to get the cheapest deal
3) Cut your customer service costs -- Studies show the more a customer spends, the less they call up with customer service queries or complaints. Sounds pretty good to me!
But What About Your Conversion Rate?
Going after richer customers might give your conversion rate a bit of a bashing, but this isn't a bad thing if the quality (and bank balances) of your new customers is better!
Basically put:
Converting more perfect customers = Good
Converting as many people as possible = Not always so good
Let me tell you a story showing how this ...
Click here for full 86 Ways To Optimize Your Website For Filthy Rich Customers. details!
|